iphone 6s selection

iPhone 6s color selection

It’s that time of the year again. Every September we are presented with a new iPhone. On September 12th, pre-orders began in 12 countries namely United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the United Kingdom. Most notable here is China which makes it’s debut in the initial launch countries. It is a massive market for iPhones, which also means the grey market would be a whole lot weaker for this launch. I’m expecting the new “Rose Gold” (or pink that some argue) to be a hit in Asia.

Here i explore the pricing differentiation (using 64/128GB models) across six countries – Singapore, Australia, US, UK, Hong Kong and China.
(all USD conversion accurate as of 22nd Sep 2015 via XE UCC)

iPhone 6S

Country6S 64GB Price (native)6S 64GB Price (USD)6S 128GB Price (native)6S 128GB Price (USD)
Hong KongHK$6,388$824.00HK$7,188$927.00
ChinaRMB6,088$956.00RMB 6,888$1,082.00

iPhone 6S Plus
Country6S+64GB Price (native)6S+64GB Price (USD)6S+ 128GB Price (native)6S+ 128GB Price (USD)
Hong KongHK$7,188$927.00HK$8,088$1,044.00
ChinaRMB 6,888$1,082.00RMB 7,788$1,223.00

US is the cheapest of the six countries compared to get the new iPhone 6S and 6S Plus, and UK/China’s selling price is the highest. To put things in perspective, comparing an iPhone 6S Plus 128GB’s pricing in UK (US$1223) vs US (US$979), the difference is almost 29%. This is partly due to the high sales tax in UK (20%) and China (17%). Hong Kong second cheapest due to their 0% sales tax. The weakening AUD has made it almost the same pricing in Australia and Singapore.

More updates when Apple Malaysia releases their pricing.